TradingKey appoints Yeap Ming Feng as CEO

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Global platform for financial markets TradingKey has appointed Yeap Ming Feng (pictured) as its CEO. Yeap was previously the head of Seedly for seven years before departing in July 2024.

In his new role, Yeap aims to democratise access to reliable trading tools, insights and education. Yeap will also lead a team of seasoned professionals, including trading strategists, industry veterans and innovative platform developers, he told MARKETING-INTERACTIVE.

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"I have always been passionate about creating meaningful impact in the personal finance and investing space. After contributing to Seedly's growth into Singapore's leading personal finance platform, my focus is now on elevating TradingKey to a global stage," said Yeap in conversation with MARKETING-INTERACTIVE.

"Our goal is to build a platform that empowers investors at every stage of their journey, providing the tools, insights, and resources they need to make smarter investing decisions," he added.

Prior to joining TradingKey, Yeap was the head of Seedly where he looked after the day-to-day business including overlooking various commercials, marketing and administrative matters.

Before taking on the role as head of Seedly, Yeap was its head of marketing from October 2020 to August 2022. He also took on the role of Seedly's head of content and SEO from January 2018 to October 2020.

Other positions Yeap has held in his career include head of content at MoneyHero Group, a freelance growth advisor to GovTech and a mentor for the ACE.SG incubator programme.

Speaking to departing Seedly, Yeap said "it has been a meaningful seven-and-a-half-year journey, and I am both humbled and proud of the achievements that Seedly has achieved. When I took over as the head of Seedly, my objective was to ensure that Seedly transform into a financially sustainable business while deepening the value we give consumers in the personal finance space."

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