Top 10 global brands in Hong Kong

Google has become the top-ranked brand in Hong Kong with a score of 38.3, followed by YouTube (34.1) and eCommerce platform yuu (32.9), according to YouGov’s Global Best Brand Rankings 2022.

Japanese retailer Uniqlo (32.7) came in at fourth place followed by HKTV Mall, which claimed a score of 31.3. Streaming giant Netflix ranked the sixth with a score of 30.9, followed by Dettol (30.9), Visa (30.1), Octopus Card (30.0) and WhatsApp (29.1).  

On the other hand, the Top 10 Improvers list was led by yuu, with a score of 32.9 points which has increased 8.3 points compared to the previous score. WhatsApp claimed the second spot with a score of 29.1 points, which has increased 7.7 points from the previous score. YouTube was the third most improved brand in Hong Kong, with an improved score of 6.1 points. 

HSBC and Cathay Pacific were the fourth and fifth most improved brands this year, both with an improved score of 4.4 points.

Coming next on the list were Instagram (+4 points), Netflix(+3.9 points) and Facebook (+3.6 points).  Swiss watchmaker Tudor and American fashion house Calvin Klein rounded off the list with improved scores of 3.5 points and 3.4 points respectively.

Launched in 2020, yuu has grown quickly from Hong Kong’s biggest rewards club with a network of over 2,500 shops and restaurants. In addition, it successfully expanded to Singapore in October this year, uniting the city-state’s most popular brands, as well as to help consumers to earn rewards on their everyday purchases.

In addition, yuu has also expanded to Singapore in October, uniting the city-state’s most popular brands, as well as to help consumers to earn rewards on their everyday purchases.

“We’re extremely delighted that yuu has been recognised as the highest-ranking Hong Kong-based brand in this year’s Best Brand Rankings. Since launching in 2020, we have continued to expand and bring simplicity, convenience and delight to our members every day. The latest rankings are hugely encouraging and are testament to the engaging campaigns and, above all, improved offerings by yuu, which is fast becoming the most loved brand by Hong Kongers.” said Ronald Wong, vice president of brand, social and digital marketing of yuu told MARKETING-INTERACTIVE.

The brands in YouGov Annual Rankings were ranked based on the index score, which is a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommendation, and reputation.

The Index Rankings chart shows the brands with the highest average index scores between 26 September 2021 and 27 September 2022. The Index Improvers chart ranks the brands with the highest increase in index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. 

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