Tinder ups safety with new campaign targeting romance scams

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Dating app Tinder has rolled out a new campaign as it looks to protect users from romance-related scams across Southeast Asia. It aims to proactively educate daters on the resources available to ensure that the platform continues to be a safe space for users to make connections.

From now until 10 September, Tinder users will receive an alert upon launching the Tinder app. They will then be directed to more information on how they can stay cautious of romance scams on the app. The campaign will also be accompanied by in-app inbox messages and push notifications.

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In Singapore, Tinder users will be directed to Scam Alert SG - a resource supported by the National Crime Prevention Council (NCPC) and the Singapore Police Force (SPF). The comprehensive guide will serve to remind Tinder users to be alert and aware as they look to make new connections online.

Meanwhile, in Thailand, Vietnam, and Indonesia, users can browse tips on Tinder’s Romance Scam resource that details actions they can take to protect themselves from online scams. This includes insights on the frequent methods of a romance scammer, alongside a list of Tinder’s suite of in app safety tools that can help fight fraud, including reporting and verification tools and more.

Users can also access local Tinder’s Safety Centre, an evolving in-app section dedicated to keeping daters informed about safety features while providing guides, tools and resources.

“Our goal is to make Tinder the safest place to meet new people online. Financial and romance scams can be highly sophisticated, and scammers are constantly working to find new ways to take advantage of others. We are committed to continuously work to evolve our own efforts to help prevent them," said Papri Dev, vice president, APAC Communications at Tinder. "While these scams can and do occur on all online platforms, we recognise we can do more to help daters protect themselves from potential scams. Through education and information, we hope to help our users feel more confident in making new connections in more fun and safer ways,” she said.

The new campaign comes as Tinder’s parent company Match Group, announced that its companies will continue to make investments to enhance machine learning tools that proactively detect, prevent and remove spam across Match Group's global portfolio.

Every minute, there are an average of 44 spam accounts removed across its portfolio as an effort to help curtail suspected fraudulent accounts either blocked at sign up or before a user sees them. Additionally, nearly five million bots and spam accounts have been removed between January and March 2023 — before the accounts gained access to the platform or shortly after signup, in an effort to prevent potential harm.

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