Tinder matches CNY and Valentine's Day and gives Chinese zodiac based dating tips

With the Chinese New Year festivities just days ahead of Valentine's Day, the latter seems to have taken the back seat in brands' marketing plans for the season. However, Tinder has cleverly married the two events in a content marketing push that taps on the best of both worlds. Tinder collaborated with Fengshui astrologer Clement Lim from Kang Li Feng Shui to reveal what each Zodiac sign should look out for in 2022, along with tips inspiring each sign to embrace and awaken the “Tiger” within them, to improve their dating luck this festive season. 

Tinder joins several others who tapped on the Zodiac for a content marketing push. Nippon Paint consulted with Fengshui experts for each zodiac's readings and insights for 2022, alsong with the signs' lucky colours. It then went on to create vision boards featuring specially curated shades reflecting each zodiac sign's lucky colours. Meanwhile, Booking.com rolled out destination recommendations for each zodiac sign. By delving into data on travel trends, the site has selected destinations for each zodiac sign that are most recommended by real travellers and has matched these insights with the typical characteristics and personality traits of each sign.

Here's how you can usher positive energy into your love lives this year:

Rat

Those born in the Year of the Rat are smart and ambitious, and like to do things on their own terms. Hence, it won’t be too difficult for them to take charge of their love life this year, even in the absence of the love star shining over their sign. They should be proactive and let their passions be known. If they are using dating apps, it's time they gave their profiles a makeover. Self-care, such as a pampering trip to the spa, is key to embracing the "Tiger" in them - it may just be a meet cute in making.

Ox

Singles in the Year of the Ox are most likely to meet their ideal partner and develop a joyous relationship this year, so they shouldn't hesitate to make the first move if someone catches their eye! They are also known to be very very charismatic, so they should continue to embrace that boldness - and all of those creative icebreakers - and likeability when pursuing new connections and they will be able to activate their relationship star. They should take their time to connect with their matches and remember not to rush into anything, as time for oneself should always come first! Food has a way of bringing people together - just like the "Tiger" in those born in the Year of the Ox. They should look for someone who appreciates the art of cuisine. Alternatively, a brunch date is a good place to start!

Tiger

Those born in the Year of the Tiger are up for a journey of novelty and changes. They should learn to pair their astounding and fruitful progress at work with an equally exciting and fulfilling social life. They shouldn't lose sight of making new connections because of ambition. As long as they can manage their time and focus on having quality conversations, they can find meaningful connections in this new year. Given what little time they leave aside for their social lives - and to embrace the "Tiger" in them - they could consider speed dating or online dating apps and sites that come with a simple questionnaire to get the ball rolling.

Rabbit

Those born in the Year of the Rabbit are known to be considerate and sincere, and this year, Rabbits looking for love should do what they know best. By  sharing their dating intentions freely and openly with their matches, they can reduce any future potential conflict and make meaningful connections. Those born in the Year of the Rabbit are also naturally sociable and eloquent, so their dates are sure to have a fun time connecting with them. To embrace the "Tiger" in them, they simply have to make sure that hey are true to themselves from the get-go! It is also a great way for those in the Year of the Rabbit to give their dates confidence that you are seriously looking and are ready to dip your toes in the dating scene. 

Dragon

To finally find the connection you’ve been looking for, those born in the Year of the Dragon are encouraged to take more control this year! To get the good vibes going, they should make an effort to smile more often. They should also Embrace the Tiger" in them by flaunting their taste in music because, chance are, that's how they will connect with their dates. 

Snake

Wise, romantic and deep thinkers, those born in the Year of the Snake are destined to be the ones to bring inspirational thoughts into conversations - and their friends love them for that! To get their love life going, they should share all that wisdom with their dates as well. If they are dating online or on apps, they should try starting off their bio with a fun and witty line! Those born in the Year of the Snake are most comfortable when they are staying active so their love luck is likely to come in strong in an environment relating to Sports, where you will be able to embrace the "Tiger" in them and attract good energy - and maybe sneak in a great workout too! 

Horse 

Strong romance luck is in sight for those born in the Year of the Horse, so they should get ready to mingle. Horses have an indomitable spirit so if they are looking to expand their horizon, they should try meeting people who do not come from the same background as them. Networking events, or travel modes in online dating apps is the way to go for those born in the Year of the Horse to embrace the "Tiger" with him".

Goat

This is going to be an exciting year for those born in the Year of the Goat because the stars are aligned in their favour and love will blossom for those seeking a romantic partner! This year, first dates are their time to shine and make an impression! According to Tinder’s Year in Swipe 2021, first dates have become more about activities than icebreakers with daters picking more interesting, unique first date activities to help them really get to know each other! Hence, those born in the Year of the Goat should embrace the "Tiger" in them by sharing their passions to see what clicks with their dates. A picture speaks a thousand words, so those dating online should furnish they profile with pictures - not selfies, but of them doing what they love, or just living in the moment. 

Monkey

People born in the year of the Monkey have natural confidence and charisma. As this year might get a little quiet for them - it’s time for them to bring out those traits even more so that you can shine bright like a diamond. They should seek out partners who are similarly confident and genuine. To embrace the "Tiger" in them, those born in the Year of the Monkey should go on a vacation - or staycation - and explore new activities such as scuba diving or white-water rafting. They might just experience a thrilling meet cute.

Rooster

In 2022, people born in the Year of the Rooster will enjoy good fortune in their career - but that does not mean romance needs to take a back seat. This year, their busy schedule might lead to their changing moods, so they should remember to give themselves space and time to establish a self-care routine. If a quiet Friday night is their ideal recharge, they should put on one of their most comfy pajamas - in their colour and lounge away. Sights can be healing for the spirit so it’s time for them is to embrace the "Tiger" in them by putting their adventure cap on and discovering the great outdoors. They might just meet a like-minded partner as well!

Dog

People who are born in the Year of the Dog are known to be compassionate and faithful - and this year, they will be driven to excel at work - but that doesn’t mean that they can’t put that same ambition into their love life! They could consider speed dating or online dating apps and sites that come with a simple questionnaire to get the conversation started. They can also embrace the "Tiger" in them by learning about their views on certain topics - this could help kickstart some meaningful conversations.

Pig

Those born in the Year of the Pig have a good chance of meeting the person they like this year, so the should not slip up on the opportunity and remember to make the best out of it! Their happy, easy going personality puts them in a good place, but to build meaningful connections this year, conversation is key, so they should go beyond that simple “Hey” when taking to someone new. Now is the time to turn up that natural charm and confidence. Love luck shines high on Pigs who are hanging out in groups this year, so those born in the Year of the Pig should embrace the "Tiger" in them by going out for music festivals - if their country allows it - or share their love for a track that defines them inside and out. They might just find someone that shares that same cool vibe as them!

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