Tiffany & Co. partners multidisciplinary artist to celebrate Year of Snake

Tiffany & Co. has partnered with multidisciplinary artist Oscar Wang to celebrate the Year of the Snake with a new collection. 

Invited by the luxury jeweller to reimagine the brand’s iconic codes with his signature design language, Wang envisioned a unique motif and limited-edition gifting objects for global release during the new year period. 

Inspired by the craft of ceramics, the artist unites the symbology of the snake and the infinite loops of the figure 8 to create a visual identity with contemporary resonance.  
 
As part of the collection, the central motif features a heart-shaped infinity sign that traces serpentine curves in the shape of a heart – a homage to the brand’s famed Open Heart design which champions the spirit of love. 
 
The mirrored pattern intimates two hearts coming together, cojoining into a figure of eight, a number which symbolizes wealth and fortune in Chinese culture. 
  
Crafted from ‘Blanc de Chine’, the historic white porcelain from Dehua, Fujian, a jewellery case becomes a sculptural rendering of the motif, further adorned with a Chinese knot as an emblem of luck and unity. Presented with a ceramic glaze in the signature shade of Tiffany & Co., the unique ornament becomes a work of art in itself, as well as a functional item to hold all trinkets and treasures. 
  
Another free-standing ceramic holder allows for jewellery to hang suspended on the framework of the heart-shaped infinity sign, providing a glittering object for every interior. Carried over across all festive gifting, the design of the two hearts is also overlaid onto this year’s red packet envelopes. 
 
“Ceramics have always been a particular passion of mine. Not only are they an integral part of Chinese heritage, but their attraction lies in the unknown, in the unpredictability of the final form they will take. For the new year, I portrayed the sinuous motions of the snake weaving into a sign of infinite love. It’s an expression of family, friendship, and new year reunions – love, all together,” said Wang. 
 
Since its debut in the mid-19th century, the Tiffany Blue Box has become an instantly recognised symbol of possibility and dreams. During the festive period, they will come adorned at Tiffany & Co. stores around the world with the new year motif on woven cords and ceramic tasselled charms. Bringing the physical experience into the digital sphere, WeChat stickers, digital red packets and e-cards will extend the same graphic language in a celebration of peace and prosperity for the year ahead.

MARKETING-INTERACTIVE has reached out to Tiffany & Co. for more information.

Don't miss: Tiffany & Co. and Landmark unveil digital surreal art collab on social

Back in April 2024, Tiffany & Co. and Hong Kong's Landmark mall extended their digital marketing partnership by unveiling an exclusive digital art collaboration on social media. 

Created by Chinese 3D artist and motion designer Shane Fu, the surreal artwork aimed to breathe new life into Tiffany & Co’s signature “Bird on a rock”, which was first introduced in 1965 by designer Jean Schlumberger, symbolising joy, freedom, and endless possibilities.

The project was co-created by Landmark and Tiffany & Co.’s Hong Kong teams, with support from the jewellery brand's global headquarter. The communications and PR aspects of the initiative are also handled in-house by both teams.

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