The North Face and NatGeo tie-up to battle plastic waste

American outdoor wear company The North Face has partnered with National Geographic to introduce limited-edition Bottle Source collection crafted from single-use plastic sourced from waste streams. The team pulled approximately 384,000 pounds of plastic bottles from Yosemite, the Great Smoky Mountains, and Grand Teton in the United States to create t-shirts and hoodies.The collection features slogan “WASTE IS OVER” as well as both brands’ names. According to both NatGeo and The North Face, the slogan is an aspiration for all to stop thinking of plastic as waste that should be tossed and to join in thinking of it as part of a cycle with other uses. For every Bottle Source product sold, a dollar will be donated to the National Park Foundation to support recycling and reuse programs.Just last week, WPP said that it will phase out single-use plastics in its premises by the end of 2019. The agency network announced that it will no longer buy or provide single-use plastics such as bottles, straws, cutlery and cups in any of its 3,000-plus agency offices and campuses worldwide.WPP joins the list of companies including Nestle, Yakult Singapore, Burger King, and Starbucks that have committed to going green by eliminating plastic. Meanwhile, P&G and AEON are also working with the Tokyo 2020 Olympic Games to turn boxes of discarded plastic from local households or the oceans into podiums for the upcoming games. Luxury brand Burberry has also pledged to ban the use of plastic by 2025, while the Coca-Cola company has set a target of 100% recyclable packaging by 2025.