The GlenAllachie steps into new era with modernised rebrand

Scotch whisky brand The GlenAllachie is stepping into a new era with a reimagined logo, packaging and a new slogan for its single malt range.

The rebranding also includes a distinctive new typography with hand-crafted letterforms. The slanted design takes cues from the unique silhouette of the distillery's gable end. 

Meanwhile, natural hues dominate the refreshed look, with a carefully chosen dual-tone palette that represents the duality of logic and instinct. The new slogan now reads "Whisky in good hands". 

Don't miss: The Glendronach unveils new look that marries Highland spirit and Spanish flair 

“The updated look sets out to modernise, premiumise and refine the brand, bringing the packaging in line with the quality inside the bottle. A key stipulation of the project was to ensure we performed a rejuvenation rather than an overhaul," said Colette Savage, marketing director at GlenAllachie. 

"Indeed, the iconic bottle and core range colours are integral to the GlenAllachie’s brand identity and have been retained. The visual progression will aid in shaping the future of the brand as a heavy hitter in the Speyside single malt space," added Savage. 

Accompanying the rebrand, is the release of a 35-year-old whisky in Singapore. The whisky represents the first new addition to the core range since 2018. The 35-year-old whisky was handmade in the UK and launched earlier in the year. Billy Walker, whisky veteran at GlenAllachie described it as the brand's "dedication, patience and relentless pursuit of perfection". 

The GlenAllachie’s newly revamped collection, featuring the 10-, 12-, 15-, and 18-year-old expressions, alongside the flagship 35-year-old, will be available in November through AsiaEuro’s online store for island-wide delivery, as well as select bars and restaurants across Singapore.

The GlenAllachie is not the only whisky brand with a new look. Earlier in September, fellow Scottish whisky distillery The Glendronach was set to captivate a new generation of discerning customers with its new campaign, "Raise Expectations". 

"Raise Expectations" comes as the brand relaunches with an updated packaging. The new prestigious design features an elegant, timeless aesthetic that underscores the brand's commitment to excellence. 

The new look also seamlessly blends tradition with modern luxury, creating a unique and compelling visual identity. 

As part of the campaign, The Glendronach collaborated with Scottish-born photographer and director Rankin. Rankin created a visual metaphor highlighting the unique marriage of Highland spirit and Spanish flair to redefine the brand's image. 

As part of the reimagined design, the addition of a curated brand pattern depicting the bramble and rooks that surround and protect the distillery speaks to the place and pays homage to its namesake. 

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