ComfortDelGro shifts gears with new corporate look

ComfortDelGro has rolled out a refreshed corporate brand. The rebrand comprises a new purpose statement - 'Mobility for a better future' - and a modern visual identity that signifies a step forward in the company’s evolution into a global multi-modal transport leader. 

Key elements of the refreshed brand include an updated ComfortDelGro logo to symbolise the company's journey forward as well as a refined blue hue to represent reliability, trust and customer confidence.

In addition, the new look also includes a streamlined lowercase font to convey approachability and collaboration, and an enhanced arrow motif to reinforce the company's forward-thinking and dynamic approach. 

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The updated brand and corporate identity will be gradually implemented in stages across the group’s global operations.

“The transport landscape is evolving, and so is ComfortDelGro. We are committed to sustainable mobility, powered by innovation and driven by collaboration. This brand refresh underpins our journey forward as a global, progressive, and collaborative mobility company while building on the strong foundation of our businesses and our rich heritage," said ComfortDelGro chairman Mark Greaves.

"Our purpose ‘Mobility for a better future’ will guide us as we continue to create long-term value for our stakeholders, shape the future of transportation, and contribute to a more sustainable and connected world," he added. 

The refreshed corporate brand comes as the company enhances its international footprint by securing successful tenders for bus and rail services in Europe and Australia. ComfortDelGro's operations stretch over 13 countries, employing 24,500 personnel and managing a fleet of over 54,000 vehicles. Additionally, it oversees a rail network that covers 343 kilometers, solidifying its position among the world's largest land transport companies, according to a statement seen by MARKETING-INTERACTIVE.

In January last year, it expanded to Sweden with a new Stockholm Metro contract, marking ComfortDelGro’s first rail contract in the country. It will also be its largest rail passenger operation outside of Singapore. ComfortDelGro currently holds a 45% stake in Connecting Stockholm.

Operations are expected to commence in May this year with Connecting Stockholm overseeing all of Stockholm Metro’s seven lines, including 100 stations, six depots and 107km of track.

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