Tempo Scan aims to restore Palestinian smiles in new campaign

Indonesian consumer goods company Tempo Scan is hoping to restore smiles and provide a glimmer of happiness to Palestinian children in its new #TEMPOSCAN100PERSENINDONESIA campaign. 

The campaign aims to provide essential support to Palestinian children affected by conflict. With every purchase of Tempo Scan products, the brand will contribute Rp 100 per product. 

The goal is to raise RP 10 billion, which will be used to provide food, milk, medicine, vitamins, baby and children's product, clothing and more to Palestinian children. 

Don't miss: KFC Malaysia shutters over 100 restaurants amidst pro-Palestine boycott

In addition, the brand has partnered with 12 local and prominent brand ambassadors to represent Tempo Scan brands.

The 12 brand ambassadors are Alyssa Daguise for Marina, Andre Taulany for NEO Rheumacyl and Bodrex, Chicco Jerikho for Hemaviton, Maudy Ayunda for Hemaviton, Mawar De Jongh for Marina, Nagita Slavina for HealthyWay Kids, Olivia Morrison for Marina, Pevita Pearce for Hemaviton, Raffi Ahmad for Oskadon, Rossa for Bodrex, Tasya Kamila for Bodrexin, and Zaskia Sungkar for Bodrexin & Vidoran. 

As part of the campaign, the ambassadors will be lending their voices to the cause and will leverage their influence to reach audiences across Indonesia. 

The ambassadors are also featured in a video presentation titled "Kembalikan Senyum" ('Return the smile') and notable key visuals. 

The campaign is being promoted through national TV and digital channels. 

#TEMPOSCAN100PERSENINDONESIA was created in collaboration with creative agency Bukahati. 

"Being part of #TEMPOSCAN100PERSENINDONESIA is a profound honor for us at Bukahati. Our mission has always been to blend local insight with global impact. This partnership with Tempo Scan Group allows us to shine a light on the plight of Palestinian children and shows how business can unite to drive positive change," said Andrian Wiranata, creative business director of Bukahati.

"It's a testament to our belief that creativity and compassion can go hand in hand, creating a better world for future generations," added Wiranata. 

Stances on the Israel-Palestine conflict have impacted brands and their sentiments in today's day and age. 

Most recently, global sports brand adidas saw its brand sentiments plummet after dropping model Bella Hadid for supporting Palestine. 

Following which, the brand saw an over 400% jump in negative social media conversations with sentiments dropping to as low as 8.9% positive and 45.5% negative. 

Before letting go of Hadid, the brand's sentiments were 35% positive and 8% negative. 

Digital Marketing Asia returns to Jakarta on 3 October, bringing the hottest trends, tech, and insights to future-proof your strategies. Network with 150+ industry leaders, discover cutting-edge tools, and learn from real-world case studies – all designed to propel your brand growth. Don't miss this chance to stay ahead of the curve!

Related articles: 
Boycotts have created opportunities for local businesses, says domestic trade minister 
adidas drops Bella Hadid from ad following backlash and Israeli criticism
McDonald's MY donates to Palestine fund after distancing from Israel branch's 'individual' actions