Are you game for Tealive's latest 'Squid Game' collab with Netflix?

Lifestyle tea brand Tealive is partnering up with streaming giant Netflix to introduce a range of Squid Game-themed limited-edition beverages, snacks, and merchandise. This collaboration coincides with the global release of hit Korean series Squid Game season two.

To tease the collaboration, Tealive surprised visitors at the Young Kancil event on Friday (22 Nov) with employees strutting around and carrying giant bubble tea cups with the show's doll character named Young-hee on it. Visitors who scan the QR code on the giant bubble tea cups could stand a chance to receive free drinks. 

Meanwhile, from 27 November, Tealive will offer drinks in Squid Game-themed packaging, including the Honey Toffee Cream Cloud Macchiato, Milk Tea Smoothie, and Signature Coco. On December 31, 2024, the brand plans to introduce new snacks such as Spicy Budae Popcorn Chicken and Spicy Budae Fries, available in stores and through foodpanda. These snacks will feature options such as cheese or spicy Korean sauce.

Don't miss: Tealive brings Oppa-approved brews to MY in new K-coffee pop-up cafe

In addition, the collaboration sees Squid Game merchandise from Tealive. The merchandise will include season one themed cooler bags and season two cooler bags in store. eCommerce exclusive merchandise include canvas tote bags, tumblers with waterproof stickers and collectible t-shirts available on Lazada, Shopee and TikTok shop. 

To celebrate the highly-anticipated release, Tealive will host a Squid Game-inspired event from 1 to 5 January 2025, at Sunway Pyramid, featuring themed activities. 

Adding to the buzz, Tealive will also unveil a billboard featuring Young Hee, who will "catch" selected cars, offering exclusive prizes for those lucky enough to be spotted. In coordination with foodpanda, Tealive will also conduct street giveaways, involving pink guards and foodpanda riders distributing free drinks and snacks. 

"We’re excited to be a part of this Squid Game, a global sensation and a great Korean phenomenon. We’re honoured and proud to collaborate with Netflix and bring Squid Game to life for Malaysians. This marks the beginning of an exciting partnership, and we look forward to more creative collaborations in the future," said Bryan Loo, CEO and founder of Loob Holding when A+M reached out. 

Tealive has been on a Korean craze as of late. Earlier in November, Tealive brought oppa-approved (big brother) coffee to Malaysians with its new K-Coffee drink series. To amplify the viral Korean coffee craze, the bubble tea brand held an exclusive pre-tasting at K-Coffee Pop-up Cafe at Sunway Pyramid.  

The pre-tasting pop-up cafe allows customers to taste the new series of drinks ahead of its 6 November launch.

At the same time, the pop-up cafe saw a wall where fans can paste messages on, photo opportunities with a mysterious oppa and the brand's mascot, as well as a pink ball-pit which featured the drinks K-Sparkling Peach Americano and Spanish Latte from the K-Coffee series. 

On top of the pop-up cafe, Tealive unveiled a digital billboard located at Bukit Bintang, urging Malaysians to join in on the excitement. The billboard challenges Malaysians to get behind the Korean sensation with the goal of selling one million cups of K-coffee nationwide in just 10 days. 

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