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Taylor Swift fans buy out Times Square billboard ad for Hot 100 achievement

Taylor Swift fans buy out Times Square billboard ad for Hot 100 achievement

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Fans of Taylor Swift (or Swifties) bought an ad space on a billboard at New York's Times Square to congratulate the singer for occupying the top 14 spots on the Billboard Hot 100 chart.

Designed by X user Kuba Designs, the ad listed the 14 songs from the singer’s recently released 11th album titled The Tortured Poets Department which includes Fortnight, Down Bad and But Daddy I Love Him.

Don't miss: Big reputation: Is Taylor Swift the new gimmick for marketers?

Along with a congratulatory message, the ad refers to Swift as the chairman with a sign-off that says “from the desk of the Swifties. P.S. Try and come for her job”, which references a lyric from her song I Can Do It With A Broken Heart.

The billboard ad also has '#ForOurChairman' listed below the list of songs.

Swift was also the only artist to occupy the entire top 10 of Billboard's Hot 100 from her 2022 album Midnights.

MARKETING-INTERACTIVE has reached out for more information.

Not only have fans shown support for Swift’s new album but quick-thinking brands have already jumped on the bandwagon to celebrate the release with her such as Build a Bear, Foodpanda Singapore and Oreo.

Many of which have taken the liberty to re-create the latest album's cover, to promote their own services, or to simply, be part of the fun.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles:
Study: 42% of Taylor Swift fans in SG are Gen Z
SG's health minister Ong Ye Kung trendjacks Taylor Swift's music video in new post
Quick-thinking brands that have trendjacked Taylor Swift's 'The Tortured Poets Department'

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