Taylor Swift fans buy out Times Square billboard ad for Hot 100 achievement
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Fans of Taylor Swift (or Swifties) bought an ad space on a billboard at New York's Times Square to congratulate the singer for occupying the top 14 spots on the Billboard Hot 100 chart.
Designed by X user Kuba Designs, the ad listed the 14 songs from the singer’s recently released 11th album titled The Tortured Poets Department which includes Fortnight, Down Bad and But Daddy I Love Him.
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Along with a congratulatory message, the ad refers to Swift as the chairman with a sign-off that says “from the desk of the Swifties. P.S. Try and come for her job”, which references a lyric from her song I Can Do It With A Broken Heart.
The billboard ad also has '#ForOurChairman' listed below the list of songs.
Swift was also the only artist to occupy the entire top 10 of Billboard's Hot 100 from her 2022 album Midnights.
MARKETING-INTERACTIVE has reached out for more information.
Not only have fans shown support for Swift’s new album but quick-thinking brands have already jumped on the bandwagon to celebrate the release with her such as Build a Bear, Foodpanda Singapore and Oreo.
Many of which have taken the liberty to re-create the latest album's cover, to promote their own services, or to simply, be part of the fun.
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Quick-thinking brands that have trendjacked Taylor Swift's 'The Tortured Poets Department'
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