Immersive experience and entertainment agency Supergiant opens in SG

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Experience design and entertainment company Supergiant has launched in Sydney, London and Singapore. It aims to brings design, VFX, entertainment, lighting, technology and music together to deliver culturally iconic projects and immersive experiences to the regions.

The company was founded by ex-Imagination director Heath Campanaro, and Heckler co-founders Will Alexander and Jamie Watson, alongside ex-Imagination creative director Simon Connell.

Campanaro had spent the past 20 years at London-headquartered Imagination, where he and Simon created some of the biggest, most dynamic events in the country. They have teamed up with Alexander and Watson, the co-founders of Heckler, a design and postproduction studio behind films, TVCs and experiential installations, to create a completely new kind of creative offering.

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Supergiant co-founder and managing director Campanaro told MARKETING-INTERACTIVE that they chose to launch in Sydney, London and Singapore as they are “important markets for us as we grow”. It also owes to the founding team’s base in Sydney, as well as Heckler’s production houses in Sydney and Telok Ayer, Singapore.

Campanaro also described Singapore as a "vibrant and progressive creative hub in APAC".

"We know the Singapore government is progressive and invested in creating great experiences for the country and visitors. We feel that Supergiant can play a big role in bringing local Singaporean creative talent together with our global experience, to deliver internationally iconic projects to life to help drive visitation and creative fame for the country," added Campanaro in a conversation with MARKETING-INTERACTIVE.

Supergiant’s debut project saw the team work on Glastonbury, providing large format content design and production for three of the iconic music festival’s biggest stages. The ‘Pyramid Stage’ and the ‘Other Stage’ featured over 250 motion graphics packages designed by Supergiant in collaboration with the festival’s graphic artist Stanley Donwood.

Glastonbury’s new Dragonfly installation (created by Arcadia Spectacular) and the ‘DJ Stage’ also featured 3D motion content for the Ceremony with Fatboy Slim. Supergiant supported Australian immersive media studio Astral Projekt in the collaboration with Barry McGuire, an Aboriginal Songman from the Balladong, Wadjuk, Noongar nation, to tell the Dreamtime story of the dragonfly.

“Supergiant is all about creating immersive entertainment projects we know people will love. It's our objective to create experiences, tell stories and surprise our audiences with exciting new formats and combinations of design, audio, lighting, technology and of course extraordinary content,” said Campanaro in a conversation with MARKETING-INTERACTIVE.

He added: “Connell and I have had a long and incredible creative partnership however partnering with Alexander and Watson – whom together at Heckler have created some of the world’s most exceptional art installations, music videos, live events, activations and experimental performance pieces, together we now bring a whole new level of artistry to Supergiant.”

“We’re excited to see the awesome potential of this partnership. Heath has an unrivalled reputation in the event industry, and he and Connell have delivered some of the biggest and most dynamic live experience projects on the planet. When you add the high-end artistry Watson and I have built at Heckler, plus the depth of our teams across Sydney and Singapore, you get this multiplication effect that is really hard to beat. We know we’re on the cusp of something new and really exciting,” added Alexander.

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