Sunway Group touts latest app as Super App

Sunway has launched a Super App in Malaysia consolidating all of its offerings. The app offers user-products and services across Sunway's businesses divisions including Sunway Theme Parks, Sunway Malls, Sunway Property, Sunway Hotels & Resorts and Sunway Healthcare. According to the company, the app also provides access to more than 1,500 of Sunway's business partners and retail merchants such as foodpanda, Grabmaid, The Lorry and many more.

The new app also works as a digital wallet to enable cashless payments across Sunway proerties. A+M has reached out to Sunway for more information on future plans in the pipeline for the app. 

Kevin Khoo, Sunway group chief information officer, said that connects users to the products and services offered by Sunway's ecosystem. “This is a significant milestone for Sunway on our continuous journey of digital transformation. It has always been one of our goals to provide a platform that offers users easy and seamless access to the benefits of our wide, extensive ecosystem," he added.

Sunway also had its own roadshow where users were enabled in using the Super App to make transactions. Calvin Ho, executive director of Sunway Theme Parks, said that roadshow aims to engage the local travel market. “Our parks will continue to be the top tourist hub right within Sunway's integrated cities,” he added.

Last November, the Sunway brand brought immersive festive experiences to its malls. It transformed its concourses into an enchanted forest. Shoppers were able to interact with a magical AR Wishing Pond in Sunway Pyramid, Sunway Velocity Mall, Sunway Carnival Mall, and Sunway Big Box Retail Park. The enchanting woodland forest theme is also carried on in the malls’ themed merchandise redemption, with each mall providing shoppers the opportunity to take home various items in return for spending in the malls.

Superapps are gaining popularity in Asia. Most notably, Grab has well solidified its position in the market offering a myriad of services. The company, which launched in Malaysia first, now offers rides, food and grocery delivery, and financial services.

Hot on its heels is also another Malaysian company AirAsia which now has expanded its offering to even food delivery. However, the company recently pulled out of the Singapore market when it came to food delivery.

Related articles:
Sunway Malls transforms concourses with immersive festive experiences
Sunway and Digital Penang partner to beef up digital talent pool
Sunway Pyramid spices up Raya with Peugeot AR experience and floral motifs