Subway unveils first ever Subway Museum in Singapore

Subway Singapore has created its very own museum, the Subway Big Museum of Taste in Singapore. The museum is made up of experiential digital installations and interactive activities as part of its ongoing “What’s Your B.M.T.” campaign, which encourages guests in Singapore to explore and discover the meaning behind their own interpretation of B.M.T.

The museum will run from 10 to 30 August, and in line with the initiative Subway has also unveiled two upgraded versions of its B.M.T., Double Cheese and B.M.T. Plus. The campaign will also be bringing to life the Subway mascot, SubBro, in a larger-than-life 3D advertisement, from 10 August to 6 September at the TenSquare billboard, which overlooks the Subway Big Museum of Taste. 

The museum will feature nine interactive installations across four zones, and guests will be greeted by a giant seven metre long Italian B.M.T. sub at the entrance of the museum.



In the first zone, guests can discover the history behind the original submarine sandwich brand and its evolution to becoming what it is today. Meanwhile, in the second zone, guests can challenge themselves to 20 Subway trivia quizzes. In zones three and four, guests can build and assemble a digital sub, and even show off their moves in a dance off. There will also be a gift store with limited edition merchandise, and guests can redeem a free Subway cookie and Coca-Cola.




To mark the launch, the museum has also been certified by the Singapore Book of Records for being the “First Sandwich-Based Museum in Singapore” and the record-breaker for the “Largest Sandwich-Making Game”. MARKETING-INTERACTIVE has reached out for more information. 

Previously, Subway launched its Beat My Track Record Challenge as part of its "What's Your B.M.T" campaign last month. The challenge-based activation aimed to motivate participants to walk more and avoid a sedentary lifestyle using gamification.

Meanwhile, in Malaysia, Subway showcased its 23 years of unique history and culture in Malaysia with a Subway Mini World Exhibit last month featuring its mascot, Sabweh. The exhibition was done in collaboration with VMLY&R COMMERCE. The exhibit featured miniature displays of memorable landscapes across Malaysia such as the Dataran Merdeka, handcrafted by MinNature Malaysia, a holographic sub display, and a ten foot sub statue.

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