Weekly roundup: TikTok's quick revival, PUMA India's puzzling ad and more

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Happy Friday MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, we witnessed PUMA India's puzzling billboard, AirAsia's bold collaboration with American Tourister and TikTok's short-lived ban. Yes, we had another craze-filled week, folks.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Typo or tactic: PUMA ad plastered across OOH with PVMA

PUMA India has reportedly plastered OOH ads with "PVMA". This comes as part of its latest collaboration with two-time Olympic medalist and badminton icon PV Sindhu. According to Times of India (TOI), the sportswear brand launched a unique campaign by temporarily altering is signage at selected stores across the country.

PUMA reportedly made the switch to "PVMA" to highlight the brand's partnership with Sindhu by including her initials in the brand's name. The move sparked buzz online, with some speculating the signage could have been a "marketing mistake".

Read more here.

2. AirAsia brings culture, adventure and bold colours in American Tourister collab

AirAsia and American Tourister is encouraging millennial and Gen Z travelers to express their individuality and explore the world with its new collaboration. The collaboration sees the release of the 'Funseekers' collection, featuring the luggage brand's Spinner 55 luggage and a crossbody bag. Both products come in a bold red - reminiscent of AirAsia's brand colour - and black.

The products and its designs also take inspiration from AirAsia's cabin experience such as the red seat belts as the crossbody bag's strap, cabin crew uniform colours and AirAsia's black leather seats and red-hot seat covers in the form of a thin strip across the front of the bag.

In conversation with A+M, Rudy Khaw, CEO of AirAsia brand co. (Abc.) said that the collaboration is part of AirAsia's strategy to expand the brand via collaborations and licensing deals. He added that the collaboration is a great opportunity for the airline to engage a new set of audience while still maintaining relevance to its existing fans.