Starbucks Malaysia partners Neelofa to design scarves for kindness campaign

Starbucks Malaysia has once again partnered with Neelofa for its MY Cups of Kindness campaign which aims to empower the young children in Malaysia. This year’s partnership features scarfs by Neelofa’s brand Naelofar and for every scarf purchased, RM1 will be donated to the campaign.The Facebook post is gaining traction among netizens, with about 1k reactions, 569 comments and 184 shares. Reactions from netizens have also been positive, with majority of them indicating interest to make a purchase.In a statement to A+M, Starbucks’ spokesperson said it is building on the success of last year’s collaboration with Neelofa for the MY Cups of Kindness campaign, while also celebrating Malaysia in this Merdeka month by elevating locals such as Neelofa where she can be a positive catalyst for change.Through last year’s campaign, Starbucks sold about 10,000 cups of kindness, with the funds channelled to initiate programmes that support the empowerment of young Malaysians. Last year as part of its MY Cups of Kindness campaign, the Malaysian actress and social media influencer assumed the role of a barista at Four Seasons Place. She also told fans that RM0.50 will be donated to a charity close to her heart with every purchase of Starbucks’ summer 2018 beverages.Sydney Quays, CEO of Berjaya Food and managing director of Starbucks Malaysia and Brunei, told A+M back then that it was an opportunity to offer Neelofa a platform to raise money for a cause that she cares about, and also spread the message of kindness and support initiatives that make the world a better place. This initiative, Quays said, ties in with the company’s mission to inspire and nurture the human spirit.“This is how we at Starbucks demonstrate what it means to be a company that is performance-driven through the lens of humanity,” he added.