May the fourth be with you: Brands who leveraged the force this Star Wars Day

Star Wars Day took place over the weekend on 4 May with fans celebrating their love and passion for the Disney IP from a galaxy far, far away (and also just as near).

On Star Wars Day, fans often cosplay as their favourite characters or spend the day binge-watching their favourite movies and TV shows from the series. That said, fans are not the only ones who enjoy joining in on the fun. In fact, annually, brands bring their A game with witty and create trendjacking posts celebrating the show and its fandom. 

Below, MARKETING-INTERACTIVE handpicked some of its favourite Star Wars Day posts thus far. Check it out and may the force be with you. 

Don't miss: Quick-thinking brands that have trendjacked Taylor Swift's 'The Tortured Poets Department'

1. Apple

2. Canon Singapore

3. Domino's Singapore

4. Gov.sg 

5. LEGO

6. Lendlease 

7. Luckin Coffee Singapore

8. Ministry of Manpower Singapore

9. National Environmental Agency Singapore

10. O Happi Place 

11. Oreo

12. Pizza Hut Singapore

13. Singapore Kindness Movement 

14. Swensen's Singapore

15. Uniqlo Singapore

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

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