Sony Electronics looks for PR agency for SG market

Sony Electronics (Singapore) is conducting an open tender as it hunts for a PR partner.

The appointed agency will be tasked with developing an integrated public relations strategy, providing strategic counsel and engaging in traditional and social media relations. This would be in a bid to create media, influencer and consumer awareness for Sony Electronics (Singapore) and its key products across the various consumer business groups. The contract period is for one year, with an option to renew for the next. 

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All agencies intending to submit a bid to pitch for this contract can register interest by sending the following details by email to Melanie Shum (Melanie.Shum@sony.com).

The deadline for submission of interest is by 5 PM, 31 January 2025. Company credentials are due for submission by 5:00 PM, Wednesday, 5 February 2025. By close of business on Thursday, 13 February 2025, shortlisted agencies will be informed that they have been invited to take part in the pitch presentation, scheduled to take place around end February 2025.

Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, it has grown steadily.

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