SK Telekom partners CelcomDigi, Agate and Cosmic Technologies in localised metaverse push

Korean telecommunications company SK Telecom (SKT) aims to raise awareness of its metaverse platform ifland in Southeast Asia through strategic publishing partnerships. The collaborations include Malaysia’s communications provider CelcomDigi, Indonesia’s game developer and publisher Agate and Filipino IoT platform provider Cosmic Technologies.

SKT’s partners will provide primary customer support and boost awareness of ifland in their local markets through localised content and marketing. On the other hand, SKT will focus on global areas such service planning, operations and content creation of ifland, according to a statement by the company.

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Through the partnership, CelcomDigi, Agate and Cosmic Technologies will mutually benefit from gaining experience in the metaverse industry without making initial investments, it said. 

“By signing agreements with three leading IT companies in Southeast Asia, we will be able to carry out customised marketing in these countries,” said Yang Maeng-seog, vice president and head of metaverse chief officer at SKT.

“We will continue to do our best to provide ifland users with content and services that understand their culture and society by partnering with more local companies,” he added.

While the memorandum of understanding (MoU) was recently signed with Agate and Cosmic Technologies, the ifland initiative will act as an expansion of its existing partnership with CelcomDigi which began in February this year.

The statement from SKT also said that tests for service localisation began in July which includes joint marketing activities as well as local events held by the partner companies on ifland.

Moving forward, SKT is planning to add languages such as Malay to its list of supported languages while also developing a curation feature that recommends content based on customer characteristics and region of access.

As brands are pushing their metaverse offerings, Singapore banking firm DBS recently launched a new concept for its metaverse DBS BetterWorld where it uses gamification in the virtual space for good.

Players will enter the metaverse and will be able to roam a fantasy world created by the bank. They will complete challenges focused on sustainability and the eradication of food waste, engage with other players and be able to spot interesting and localised sights such as the Merlion and cast members from DBS' mini -series, SPARKS.

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