SIRIM QAS celebrates kindness and unity with new brand film

SIRIM QAS International, Malaysia’s testing, inspection and certification body, has partnered with M&C Saatchi to release a short film named “Harmoni Sebuah Memori”.  

The film was created in honour of Malaysia's 67th Hari Merdeka and celebrates how kindness unites everyone. It is targeted to Malaysians aged between 20 and 45 and will run for an entire month across its online publications and social media platforms including YouTube, TikTok, X, Instagram.

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In line with this year’s Malaysia Madani: Jiwa Merdeka theme, the film conveys the heartwarming story of how Cikgu Yam’s simple acts of kindness and generosity over the years are still remembered by those around her. The film was directed by Wayang Works, with Nadiah Hamzah as the director. 

For someone living with dementia, Yam is still capable of spreading warmth through her simple and kind gestures, while receiving the understanding of the people around her. 

According to En Aminudin Abd Aziz, senior general manager, SIRIM QAS International, this film is more than just a tribute, it is also a reflection of the company's values, namely unity. 

“As diverse as Malaysians are, our ability to relate and understand each other is what unites us as one. As we celebrate this year’s Merdeka theme, Malaysia Madani: Jiwa Merdeka, let’s find inspiration from the values shared through Yam’s story and do our part in bringing positive changes within our immediate communities,” he added.  

“The film visibly depicts all of Yam’s good values that inspire Malaysia’s future generations, and also the importance of such values in the development of a progressive and inclusive tomorrow,” said Marzuki Maani, executive creative director, M&C Saatchi Kuala Lumpur. 

The short film has been broadcast via M&C Saatchi’s social media platforms such as YouTube, Facebook and Instagram.  

A+M has reached out to M&C Saatchi for more information.  

Most recently, SIRIM QAS concluded its recent Corporate Social Responsibility (CSR) event at Politeknik Sultan Salahuddin Abdul Aziz Shah (PSA) campus. This move aimed to provide essential support to students with a strong focus on road safety.

As part of the event, SIRIM QAS donated RM30,000 in food vouchers to 200 B40 students, each valued at RM150, to provide financial support to them. Additionally, 200 helmets were given away to promote road safety among PSA students.

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