Singtel makes calls free to Ukraine

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Singtel has launched a new offering for users who wish to contact friends and loved ones in the Ukraine. Singtel shared on its Facebook page that it will credit all calls and texts to Ukraine. It will also credit all roaming charges for Ukraine.

In the image accompanying the post, Singtel said, "We know you'd give anything to get in touch. Which is why it won't cost a thing." The offer will last at least until 31 March. The post has already gotten 60 shares since yesterday and majority of the netizens commenting have thanked the brand for the move.

https://www.facebook.com/singtel/posts/10159217923236677

MARKETING-INTERACTIVE has reached out to Singtel for comment.

Singtel joins a list of companies and sporting organisations that have taken action to show their support for Ukraine as a result of the recent invasion. For instance, Airbnb.org said earlier this week that it would offer free, short-term housing to up to 100,000 refugees fleeing Ukraine. These stays will be funded by Airbnb, Inc., donors to the Airbnb.org Refugee Fund, and the generosity of Hosts through Airbnb.org.

Meanwhile, Emplifi is supporting NGOs providing aid to Ukraine, by providing free access to its social marketing cloud. The initiative is intended to enable humanitarian organizations to better communicate with their audience and make it faster and easier to collaborate, plan, create and publish critical social media content.

Other companies and organisations engaged in efforts to support Ukraine include Accenture, Alphabet, Apple, F1, LEGO Foundation, IKEA, Meta, Microsoft, Netflix, Nike, Rakuten, Reddit, Snap, SpaceX, The Walt Disney Company, Twitter, UEFA and Volvo Cars, among others.

Meanwhile, according to Channel News Asia, the first batch of aid from the Singapore Red Cross has arrived in Ukraine with over S$2 million donations so far. The report said that supplies are being distributed by the Ukrainian Red Cross Society and the International Federation of Red Cross and Red Crescent Societies.

Yesterday, the Foreign Ministers of ASEAN also released a statement calling for a ceasefire, saying they are deeply troubled by the intensifying gravity of the situation and ensuing worsening humanitarian conditions resulting from the ongoing military hostilities in Ukraine.

“We underline the importance of a ceasefire to create an enabling environment for negotiations to address the current crisis and avoid expanding suffering of innocent people,” the statement read.

Meanwhile, Singapore minister Vivian Balakrishnan also recently said that the events in Ukraine go to the heart of the fundamental norms of international law and the UN Charter, that prohibit the use of force and acts of aggression against another sovereign State.

“A world order based on might is right, or where the strong do what they can and the weak suffer what they must - such a world order would be profoundly inimical to the security and survival of small states,” he said. He added that Singapore cannot accept one country attacking another without justification, arguing that its independence was the result of “historical errors and crazy decisions”.

“Such a rationale would go against the internationally recognised legitimacy and the territorial integrity of many countries, including Singapore,” he added.

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