She leads, she inspires: Women redefining Indonesia's agency industry #IWD2025

Women have long been the architects of stories that move audiences and shape cultures. Yet, behind the scenes, their own journeys have been filled with challenges, resilience, and the fight for representation in leadership—all while balancing the demands of career, creativity, and, for some, motherhood. Today, they are not just part of the conversation—they are leading it.

As we celebrate International Women's Day 2025, MARKETING-INTERACTIVE honours the women who have carved their paths in Indonesia's agency landscape, pushing boundaries and redefining success. Their stories are a testament to courage, adaptability, and the unshakable belief that creativity has the power to change the world.

From breaking barriers and defying expectations to guiding the next generation—both in the workplace and at home, these leaders reveal what drives their passion, the lessons that shaped them, and the advice they wish they had received at the start of their journey. Here's their story. (Click on each picture to read the interview!)

Farhana Eldini Devi Attamimi, CEO of Hakuhodo International Indonesia

You don't fight every battle; you fight the ones that matter and you build a presence so undeniable that the right doors open—not because you asked, but because they need you in the room.

Felicia Nugroho, director of analytics & insights at Maverick Indonesia, AMEC international board director & Asia-Pacific chair

The path to creating positive change isn't linear, and each setback is actually an opportunity to refine your approach and deepen your understanding.

Sony Nichani, CEO of Publicis Groupe Indonesia

Your creativity and individuality are your greatest assets in advertising. Don't be afraid to challenge the status quo and bring your authentic self to the table.

Tanya Tresnasari, Indonesia country manager at Mutant Communications

Learning by doing, accepting criticism, and dedicated self-development are essential for building a strong career foundation.

Windy Anindya Putri, country head of Redhill Indonesia

You have to be your own biggest advocate, own your achievements with confidence and humility. If you don't celebrate your own successes, who will?

Join us this coming 23 - 24 April for #Content360, a two-day extravaganza centered around three core thematic pillars: Challenging The Norm; Technology For Transformation; and Unlocking Imagination. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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