Shangri-La Circle crowned Best of Show at Loyalty & Engagement Awards Hong Kong with 5 wins

Shangri-La Circle, Shangri-La Group’s award-winning loyalty programme, has swept five impressive wins at MARKETING INTERACTIVE‘s Loyalty & Engagement Awards Hong Kong 2023, earning them the prestigious Best of Show accolade on 13 April. 

Bagging two golds for Best Use of Contests & Promotions and Best Use of Rewards & Incentives for the Shangri-La Circle Members Day campaign, three silvers for Best Loyalty Campaign – Launch/Rebranding for the “Life Isn’t Meant to be Square” campaign, and Best Use of Rewards & Incentives and Best Use of Gamification for the “Enchanted Wonders Online Advent Calendar” campaign, the timely wins also mark the successful first anniversary of Shangri-La Circle.

Setting new benchmarks for hospitality membership programmes 

With destination ideas, lifestyle inspiration, and exclusive offers just a few swipes away, the newly revamped Shangri-La Circle Mobile App heralds a lifestyle shift in hospitality membership and supports the Group’s further expansion into the leisure segment.

“We are thrilled and humbled by the wins and will continue to offer an integrated hospitality membership experience for our customers, one that goes beyond hotel stays to encompass all facets of lifestyle through digital touchpoints, such as our app, websites, and WeChat mini-programme, as well as face-to-face engagement,” Alan Lui, vice president, head of Shangri-La Circle shared. “We are glad that our obsession with delivering the best customer experience has been recognised by the judges of these prestigious awards.”

Winning activations for new and existing Shangri-La members 

Built on the idea that “Life isn’t Meant to be Square”, Shangri-La Circle is designed to offer members more flexibility, simplicity, privileges, and recognition through exclusive experiences and rewards across the brand’s portfolio of hotels, restaurants and bars, wellness facilities, and family experiences. 

The “Circle the 6th” Members Day” rewards Shangri-La Circle members with exclusive deals and benefits on the sixth of every month – from 6X Points on bespoke hotel packages, F&B, and Shangri-La Boutique purchases, to a complimentary drink and more. 

The launch of the “Enchanted Wonders Advent Calendar” campaign during the last Christmas festive period was a diversion from the Group’s traditional focus on offline channels, focusing instead on an online gamified countdown campaign. The campaign successfully drove record-high boutique sales and buzz with enticing daily rewards and promotions. 

Expanding your circle of experiences  

Shangri-La Circle will continue to pioneer new horizons and set new benchmarks in hospitality. Both new and existing Shangri-La Circle members can look forward to more exciting offerings and promotions, including exclusively curated hotel packages, F&B specials, wellness journeys and family experiences on Members Day on the 6th of each month. 

About Shangri-La Circle  

Built on the idea that life is meant to be fun, limitless, and full of possibilities, Shangri-La Circle is a contemporary Asian travel lifestyle platform offering over 12 million members a world of enhanced benefits at every point of their journey at over 100 Shangri-La, Kerry, JEN, and Traders properties worldwide, along with the Group’s portfolio of restaurants, wellness facilities, and family experiences.  Details of these benefits can be found here.

To enroll as a member and stay up to date with the latest Shangri-La Circle announcements and offers, visit www.shangri-la.com/shangrilacircle and connect with us on Instagram, Facebook, Weibo and WeChat, or download the Shangri-La mobile app.

This article is sponsored by Shangri-La Circle.