Sentosa reinvigorates its shores with new beach clubs and entertainment precinct

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Sentosa Development Corporation (SDC) has launched a new a lifestyle and entertainment precinct named The Palawan @ Sentosa by Shangri-La Group and Tipsy Unicorn Beach Club by the Tipsy Collective Group to provide new and quality leisure experiences on the island for its visitors.

The Palawan @ Sentosa is a 183,000-square-foot destination that features eight experiences for visitors of all ages such as HyperDrive, an immersive electric go-kart circuit that spans three-levels and UltraGolf, an 18-hole mini golf course, according to a statement by the company.

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"To further strengthen Sentosa as a premier island destination, we are continually reinventing the experiences and offerings on the island,” said Thien Kwee Eng, CEO of Sentosa Development Corporation.

“The introduction of The Palawan @ Sentosa and Tipsy Unicorn Beach Club, which comes hot after our recent announcements on KidZania ’s return on Sentosa, represents the transformation that we are undergoing to deliver unique and world-class experiences for both local and global visitors,” she continued.

The Palawan @ Sentosa will also include food trucks, a family-oriented beach club with a sandcastle-themed wet-play zone and an infinity pool called Splash Tribe as well as a terraced beach club with a swim-up bar called +Twelve.

“We are proud to be a part of this transformative chapter, bringing new waves of excitement to the island's vibrant tapestry," said Gavin Weightman, Shangri-La Group’s head of resorts for Southeast Asia and Australasia and general manager for The Palawan @ Sentosa

Meanwhile, Tipsy Unicorn will be the only beach club to have live music at Sentosa with a 500-seater venue that promises state-of-the-art staging, lighting and sound systems with the ability to host various events including corporate gatherings and live performances.

“With our stunning designs, state-of-the-art technology and a focus on sustainability, we hope to push the boundaries of delivering exceptional leisure and entertainment to provide guests with incredible and unforgettable experiences,” said Derek Ong, co-founder and CEO, Tipsy Collective Group

The multi-concept hospitality group will also be collaborating with sports brand PUMA to launch their very first shop-in-shop concept in Sentosa, retailing a range of sports equipment, apparel, and merchandise.

Last month, SDC picked integrated communications firm WE communications as its strategic communications partner, according to a statement by the agency.

The partnership will roll out communications strategies aimed at increasing engagement and emotional connections with locals and tourists to build on Sentosa’s new brand promise: “Where discovery never ends.” The other key focus will be on boosting the island’s sustainable tourism through the Sentosa-Brani Master Plan, including the upcoming launch of Sentosa Sensoryscape.

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