Sentosa Development Corporation unveils magical Golden Jubilee animation film

To commemorate Sentosa’s Golden Jubilee celebrations, IPG Mediabrands' UM along with its content practice Mediabrands Content Studio (MBCS) have created a new animation film that celebrates the history and future of Sentosa. The two-minute animation film sets out to engage Singaporeans to collectively celebrate Sentosa’s momentous 50th anniversary by remembering the past, experiencing the present, and reimagining all of the future experiences which Sentosa has to offer.

The Golden Jubilee animation film will round up the Sentosa brand campaign activities which have been running since January 2022. The campaign will be distributed across TikTok and YouTube from 15 September to November. 

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Mira Bharin, divisional director (marketing and guest experience), Sentosa Development Corporation said, “As we celebrate the 50 years of rich history, we are also excited and invigorated by what the future holds for Sentosa. We are pleased to partner with UM and Mediabrands Content Studio on an animation film, which is a perfect medium for us to explore and imagine the limitless possibilities ahead, beyond the Golden Jubilee. We invite Singaporeans and tourists to come and discover the myriad of new and upcoming experiences.”

Lishan Lim, client partner, UM adds, “We loved working on this campaign which encapsulates the spirit of the Sentosa brand, and captures the hearts and minds of our Singaporean audience. This is a special and momentous celebration for Sentosa and we are proud to collaborate with our partners at Mediabrands Studio to breathe magic into the occasion with a beautifully animated film.”

Rajiv Jayaraj, head of content, Mediabrands Content Studio APAC, said, “Sentosa is rich with discovery that traverses time. Through this animation, we wanted to magically transport viewers into a time bending world where Sentosa’s past, present, and future come together.” 

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