Sentosa Development Corporation concludes creative and digital pitch

Sentosa Development Corporation (SDC) has picked GOVT to support its creative and digital needs after concluding a pitch that began last September, according to GeBIZ documents seen by MARKETING-INTERACTIVE. The appointment will be valid for a period of two years with the option to extend for another three years. 

At the time, it noted that it is looking for a creative and digital agency that has a strong digital-first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of works.

Don't miss: Sentosa Development Corporation picks new marketing director

GOVT will need to plan execution, manage client servicing, provide market intelligence, and other value-added services such as new opportunities evaluation, strategic partnerships and tie-ups with non or existing agency clients.

In September, SDC called for agencies to participate in the Pre-Qualification Exercise (PQE). It then moved on to stage two which was the tender process.

It said last year that the tender could be fulfilled by one multi-disciplinary company or firm with in-house expertise or a consortium that comprises different member firms that fulfill the roles of the creative and digital agency respectively.  

Transformation consultancy R3 ran the entire pitch process, according to principal and co-founder of R3 Shufen Goh at the time. 

MARKETING-INTERACTIVE has reached out for more information. 

This comes shortly after SDC named Chris Pok as its new divisional director of marketing and guest experiences. Pok replaces Mira Bharin who recently stepped down from the role after five years. 

Pok will be reporting to Michael Ma, assistant chief executive at SDC, he told MARKETING-INTERACTIVE. 

In his new role, he will oversee various aspects of marketing and guest experience, from strategic communications and public relations, branding, social and digital marketing, to Sentosa's loyalty programme, the Sentosa Islander.

"In summary, I need to tell great stories while ensuring that we deliver those promises. Internally, we call it 'story-doing'," said Pok. 

Sentosa also recently picked integrated communications firm WE communications as its strategic communications partner, according to a statement by the agency last year.

The partnership rolled out communications strategies aimed at increasing engagement and emotional connections with locals and tourists to build on Sentosa’s new brand promise: “Where discovery never ends.” The other key focus will be on boosting the island’s sustainable tourism through the Sentosa-Brani Master Plan, including the promotion of the recently launched Sentosa Sensoryscape. 

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