Ruder Finn Thunder expands SEA ops with new SG office and deputy GM

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Communications consultancy Ruder Finn Thunder is expanding its operations in Southeast Asia and will be opening a new office in Singapore. In tandem with this, the firm has appointed Phoebe Shen as deputy general manager of RF Thunder Singapore. Shen (pictured) will be reporting to Ruder Finn’s Asia Pacific CEO, Elan Shou.

With over a decade of integrated marketing experience in her pocket, Shen will be overseeing RF Thunder’s operations, focusing on implementing integrated communications strategies and helping Chinese brands expand overseas. She will be focusing on industries such as fashion and beauty, food and beverage, travel retail and e-commerce industries.

Before joining RF Thunder, Shen was a sector Leader at Edelman Shanghai. Before her stint there, she was a group account director at Ogilvy Shanghai, advising clients on integrated communications strategies across various sectors.

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“Southeast Asia is a key market for us, and we are excited to have a stronger presence in the region to deliver innovative marketing solutions to our clients,” said Shou in a press release. “I am pleased to welcome Shen to the Ruder Finn Asia team. With her extensive experience in integrated communications, she will be a great addition to the team and play a crucial role in driving consumer engagement and our clients’ success in Southeast Asia.”

RF Thunder, which provides a wide range of integrated communications services, counts brands such as Moët Hennessy Diageo, Estée Lauder, Chaumet, Ralph Lauren, Four Seasons and Clarins as its key clients and Shen will be helping these clients navigate the Southeast Asian market in her role.

“At RF Thunder, we operate with the speed and agility of a startup consultancy, but with the advantage of being able to tap into the scale and capabilities of the wider Ruder Finn network,” said Shen. “We believe that this best-of-both-worlds model will bring meaningful value to clients in Southeast Asia and help them navigate the fast and complex world that businesses find themselves in today.”

MARKETING-INTERACTIVE has reached out for a statement.

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