Rosewood Hotel Group maps out employment and sustainability strategy

Rosewood Hotel Group has outlined plans to empower people across the brand's entire ecosystem and a sustainability approach that puts circular hospitality at the core of business operations.

Also known as "Rosewood Impacts", the groupwide roadmap is both a recognition of the group's ongoing programmes and a strategic roadmap for future efforts. With tangible goals in the fields of sustainability, employment, partnerships and more, the comprehensive roadmap champions consequential policies and programming under two distinct pillars including Rosewood Empowers and Rosewood Sustains.

Encapsulating the group's belief that equal access to opportunity is the key to uplifting communities, Rosewood Empowers is dedicated to seeking talent from underserved or underrepresented groups and working to lower barriers to employment; uplifting livelihoods by strengthening local economies through local hiring, sourcing and partnerships and empowering people through education and upskilling.

While in Asia, the Rosewood Empowers initiative is further realised through the BluHouse under Rosewood Hong Kong, Rosewood Hotel Group's restaurant inspired by the concept of a business-with-purpose. The restaurant has pledged 1% of revenue towards this mission, and leverages the group's Opportunity Employment programme to partner with NGOs to offer employment to refugees and ethnic minorities and close the opportunity gap, according to the release. 

Meanwhile, Rosewood Sustains showcases a commitment to growing Rosewood's lifestyle ecosystem responsibly and protecting the environment for future generations. From pursuing carbon neutrality, to engaging in regenerative practices, to driving the evolution of circular hospitality and eventually eliminating waste, the group has set significant targets for environmental sustainability, including diverting 70% of waste away from landfills and incinerators by 2025; reducing energy use and water consumption by 25% by 2025; eliminating single-use plastics across the portfolio as soon as possible; achieving 50% carbon-neutral status by 2035 and complete carbon-neutral status by 2050.

Rosewood Sustains is being championed by the group's outstanding restaurants as well. Multiple properties including Rosewood Hong Kong, Rosewood Bermuda and Rosewood London have partnered with EcoSpirits, a low-carbon, low-waste spirits distributor, to champion circularity in the food and beverage space. 

Commenting on the initiative, Sonia Cheng, CEO of Rosewood Hotel Group, said," At Rosewood Hotel Group, we are wholly committed to rooting ourselves more deeply in every place we are in. With Rosewood Impacts, we are not only championing the exemplary efforts being made across our organisation but setting new benchmarks for the positive impact that will propel us forward to a more sustainable and equitable tomorrow."

Mehvesh Mumtaz Ahmed, vice president of social impact for Rosewood Hotel Group, said they are committed to developing hospitality industry's evolution towards circularity and environmental conservation with simultaneously uplifting all communities.

"Our actions today have a direct impact on the long-term viability of the planet. Being part of a company that's making it clear that our efforts can no longer be secondary but must sit at the forefront of everything we do gives my hope for our collective future," she added.

MARKETING-INTERACTIVE has reached out to Rosewood for more information. 

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