Rosewood debuts cultural showcase 'Front row' in Tokyo

Rosewood Hotels & Resorts has ventured into Japan with the launch of Rosewood Front Row Tokyo, an exclusive cultural showcase under the iconic Tokyo Tower.

The event is set to toast the arrival of Rosewood Miyakojima, the brand’s first property in Japan, which sets the larger stage for Rosewood’s future endeavours in the Japanese luxury landscape.

The event, with a “Senses in Motion” theme, is the third installment of the brand’s worldwide cultural series, following successful editions in Shanghai Art Week and Art Basel Hong Kong. Rosewood Front Row celebrates the convergence of excellence in culture, art, design, and gastronomy, offering guests access to ‘front row’ seats to experiences curated by exceptional talent during global events.

It will bring together renowned talents, including chef Natsuko Shoji, the fine dining visionary behind été; design agency HATO, known for their work with Serpentine and Somerset House, who will create immersive visual projections; and Rosewood’s own Reuben James, the musical virtuoso in-residence at Café Carlyle. The celebration continues with an afterparty featuring a DJ performance by Antonin Courant and a curated beverage program by prominent sake bar Twelv.

Together, these elements create an unparalleled experience of culinary, visual, and musical moments that embody the spirit of Rosewood Miyakojima and mark Rosewood’s entrance into the Japanese luxury landscape.

In addition to commemorating the launch of the brand’s first property in Japan, Rosewood Front Row Tokyo demonstrates the series’ ongoing development as a cultural force and a growing dedication to one of the most affluent markets in luxury hospitality.

“Rosewood Front Row Tokyo is a celebration of Japan's extraordinary legacy of craftsmanship, creativity, and cultural innovation,” said Joanna Gunn, chief brand officer of Rosewood Hotel Group. “This event marks the beginning of our journey in Japan, where we see tremendous opportunities to create meaningful connections with the country’s rich heritage and forward-thinking spirit. As we establish our presence in Miyakojima, we look forward to continuing our exploration of Japan's diverse cultural landscape and bringing more unique experiences that authentically capture the essence of this remarkable destination.”

MARKETING-INTERACTIVE has reached out to Rosewood for more information.

Don't miss: Rosewood HK celebrates 5 years with culinary collaborations

Back in February 2024, Rosewood Hong Konginvited guests to take a front row seat to embrace a series of culinary collaborations, pop-ups and masterclasses in March as part of its “Front row” campaign.

From 19 March until 30 March 2024, the hotel hosted a total of three masterclasses, 10 culinary and beverage collaborations and pop-ups, and three exclusive wine dinners to shine a spotlight on five years of unrivalled gastronomy, refined beverage craft and world-class hospitality. 

As part of the initiatives, Rosewood Hong Kong also partnered with Asaya Kitchen by Chef Fabio Nompleggio and Mume by Chef Richie Lin from Taipei, to showcase sustainable cooking on 19 and 20 March 2024.  

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