Rabbit's Tale adds Jod Songkran Sethesompobe to its advisory board

Thailand’s marketing and mass communication agency Rabbit's Tale has appointed Jod Songkran Sethesompobe (pictured right) to its advisory board. The appointment aims to strengthen the agency's mission of creating new trends and disruptions in the Thai advertising industry. 

In a conversation with MARKETING-INTERACTIVE, a spokesperson of Rabbit's Tale said he will give the advice and insights to Rabbit's Tale executives and employees. He will also provide the input and strategic guidance for a strong business direction where he sees it would benefit the company growth. 

Sethesompobe shares the same enthusiasm joining the Rabbit's Tale team, according to the release. He states that he believes in the power of the new generation that always thinks outside the box and creates something new. “The team at Rabbit's Tale has a great dynamic when it comes to creativity and is well-positioned to drive growth in this exciting industry,” said Sethesompobe.

Prior to joining Rabbit's Tale, Sethesompobe held several senior management positions at marketing and advertising agencies, including CEO of Publicis Groupe Thailand, CEO of BBDO Bangkok, and co-founder and managing director of Creative Juice/G1, an agency in the TBWA-OmniCom network. Sethesompobe also has experience working in client service divisions at agencies in Thailand.

Commenting on the appointment, Sunard Thanasanaksorn (pictured left), CEO of Rabbit's Tale, expressed much excitement about Songkran's appointment. “With over 36 years of experience in various fields during times of disruption and transformation in the industry, Sethesompobe has the ability to ‘Break the Norm and Build the Tale,’ and will play a vital role in helping us move forward as a full-fledged experience agency,” added Thanasanaksorn.

Formerly known as Rabbit Digital Group (RDG), the agency has been restructured under the name “Rabbit’s Tale” in 2022 as an experience agency that strives to use creativity and new technology to deliver services for both brands and consumers in all dimensions. With expertise from its four business groups, including advertising, public relations, data and Interactive, and customer experience solutions, as well as two affiliates, The Zero Publishing and The Pickle Influencer Marketing Platform, Rabbit's Tale always aims to "Break the Norm and Build the Tale.”

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