Rabanne nabs singer Troye Sivan as global makeup brand ambassador

Luxury brand Rabanne has picked Australian singer, Troye Sivan as its newest global makeup brand ambassador, according to a statement by the brand.

"Rabanne is renowned for its iconic ambassadors, who embody La Maison ́s avant-garde spirit and reimagine it for each new generation. Today, that legacy continues as Rabanne proudly announces Sivan as global makeup brand ambassador, just one year after La Maison launched its beauty collection," it said. 

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Sivan, a GRAMMY-nominated singer, songwriter and actor, has cultivated a large influence around the world and established himself as a global icon in the world of music, fashion and LGBTQIA+ representation.

He has worked in several high fashion collaborations such as the poster boy for luxury brand Prada for their summer/spring 2024 show as well as wearing Miu Miu for his runway debut at their spring/summer 2024 show.

The collaboration with Rabanne starts with the star's music video Rush, where he wore Rabanne and then was followed by his appearance at the SS24 Rabanne show wearing La Maison’s new season designs and makeup. 

Sivan will make his debut as a Rabanne's global makeup brand ambassador in a new campaign for the NUDES: a next-generation beauty collection inspired by La Maison ́s iconic fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance.

The campaign, shot by Louise and Maria Thornfeldt, sees Sivan appear in a makeup mood created by Rabanne Beauty creative director Diane Kendal. Taking the spotlight, Sivan embodies the campaign’s manifesto f #NoFilterBeauty with timeless yet fresh looks designed to galvanise the next generation with greater self-empowerment as they uncover their real selves.

“I’ve always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine," Sivan said in a statement. 

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