PUMA runs Southeast Asia wide commercial for runners

PUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium finishes to the diverse and passionate community of everyday runners.

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Through the campaign, titled “See the run like we do,” PUMA invites runners to celebrate their personal victories – whether it's overcoming challenges, improving health, or building resilience. This commercial video is a testament to PUMA's belief that every runner’s journey is worth celebrating.

This Southeast Asia-centric running commercial is aligned with the launch of the new Deviate NITRO 3, and aims to reflect PUMA’s commitment to empowering runners to define their own journeys, no matter the pace or experience level.

As the popularity of running continues to surge in the post-COVID era, Southeast Asian runners face unique challenges, from extreme humidity to a lack of established running culture and community support. PUMA understands these obstacles and is dedicated to supporting runners across the region by offering innovative products and fostering a sense of community.

Beyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Malaysia, Singapore, Indonesia, Thailand and Philippines to strengthen community engagement and encourage runners of all levels.

“We created this short video to resonate with everyday runners, not just the elite,” said Eleanor Wang, marketing director at PUMA Southeast Asia.

“At PUMA, we believe running is for everyone, and we’re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience,” she added.

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