Publicis Singapore nabs We Are Social creative

Publicis Singapore has appointed Sharim Gubbels as creative director of social. The role is a newly created one and will see him handling both local and regional clients. Prior to his appointment, Gubbels was creative director at We Are Social.The move follows a focus to strengthen Publicis’ social team amid a growing social roster which includes brands such as Audi, Nespresso, OCBC and Sadia, said the agency.Gubbels has over 17 years of experience in the industry and have worked with clients such as Singapore Airlines and Lenovo. Prior to his role at We Are Social, he held stints as associate creative director at TUS Isobar and senior art director at TBWA\TEQUILA Singapore, according to his LinkedIn profile.Gubbels further strengthens a formidable social unit which has successfully integrated social media into broader brand conversations, sweeping local and regional marketing effectiveness awards in the past three years.“Social and content are now staples in today’s communications mix and Gubbels brings depth and experience in this space. I am confident that Sharim’s expertise will be important for many of our clients within the Publicis Communications Hub to continually lead the change and deliver creative excellence across all touch-points,” Lou Dela Pena, CEO, Publicis Communications Singapore, said.“Publicis Singapore has gone through an exciting and ambitious shift over the last few years, and I can’t wait to help make social-led work an even bigger part of that story,” Gubbels said.