Publicis Manila picks new executive creative director

Publicis Manila has appointed Cristina Sanchez as its new executive creative director (ECD). 

According to her LinkedIn, Sanchez is a copy-based ECD with over 22 years of experience working at big agencies in different parts of the world including Manila, Ho Chi Minh, Kuala Lumpur, London, New York, Chicago and Singapore. 

In the past, she has led and worked on campaigns that attracted global spotlight such as Pantene's “Labels Against Women”, the #Unselfie for Typhoon Haiyan survivors and “It’s more fun in the Philippines” tourism campaign.

Don't miss: Ex-Publicis ECD and ex-Germs CEO launch new Sweatshop agency

Prior to joining Publicis Manila, Sanchez was the ECD at Iris Singapore for two years, and the ECD of VMLYR + Wunderman Thompson for just under three years. 

Her past experiences also include group creative director at We Are Unlimited (DDB), SVP of creative at DigitasLbi NYC, global creative director, Dove at Ogilvy London and group ECD at FCB Kuala Lumpur. 

“Tin’s been an incredible force of nature at Iris Singapore for the past two years, launching work such as GoTyme’s Lonely Bot and being part of Iris Women. However, home was calling her, and I know how strong that pull can be," said Rebecca Nadilo, managing director of Iris Singapore, when MARKETING-INTERACTIVE reached out. 

"We will be admiring her work from afar, and cheering her on. I am excited to say we have found a replacement who matches her energy and passion, who starts with us in a few weeks and will be announced with a big bang then," added Nadilo. 

MARKETING-INTERACTIVE has reached out to Sanchez and Publicis Manila for more information. 

Meanwhile, earlier this month, it was reported that former CEO of Germs Digital, James Chua and the former ECD at Publicis, Adrian Yeap has started up their own agency called Sweatshop.

According to the duo, Sweatshop specialises in solving a brand’s business problems through communications and offers different approaches such as sprints called “Quick Sweat” and fractional marketing services called “Sweat Buddy”, on top of the traditional agency model. The new hotshop promises to help brands “get hot” by combining intelligence with intuition.

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