PropertyGuru banks on content as concerns rise around SG housing market

PropertyGuru has created a comprehensive content series – AreaInsider – inviting home buyers to “Know Singapore Inside Out.” According to PropertyGuru, AreaInsider’ is aimed at helping home seekers make a confident property decision by providing insights on the government’s plans, pricing analysis and future potential of key locations in Singapore.Delivered through a series of articles and infographics, ‘AreaInsider’ utilises PropertyGuru’s experience in Singapore’s property industry to provide insights on the government’s Master Plans for existing and new housing estates, upcoming residential projects and pricing insights.PropertyGuru’s chief marketing officer, Bjorn Sprengers, said: “With concerns over the long-term outlook for Singapore’s housing market, we are providing consumers with in-depth knowledge on which areas have the best capacity for price appreciation. This is especially so in light of fears over the declining value of 99-year leasehold homes. By making a property choice with a long-term view, buyers are in a better position to evaluate the growth potential of their homes as their leases run down.”