PRISM+ partners MullenLowe SG for immersive and humourous brand film

Singaporean consumer tech company PRISM+ has partnered with creative agency MullenLowe Singapore to bring audiences a collection of bizarre, humorous and entertaining films in its first brand campaign together. 

The films follow a TV viewer who finds themselves lost in a fictional world. From a homely cooking show to the tensions of a classic interrogation scene, the viewer finds themselves completely immersed with the power of the PRISM+’s QLED TV and sound systems.

This creative vision was brought to life by Thailand’s, Wuthisak "Un" Anarnkaporn from FACTORY01 and was supported by post-production outfit THEQUIETLAB Singapore and Bangkok.

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Running in cinemas, on digital platforms and in-store, this campaign also marks a new beginning as PRISM+ gears up to expand into other product segments and to bring smart living to more Singaporean homes.

Daniel Kee, the executive creative director of MullenLowe Singapore said that director Khun ‘Un’ is one of Thailand’s most sought-after creatives, which makes it an exciting opportunity to inject freshness into Singapore’s advertising scene, especially in support of Singapore’s famous local brands.

“Humour is a delicate matter, and too often fumbled in the wrong hands. We are especially grateful to PRISM+ for taking a chance on expanding their marketing repertoire beyond its influencer-driven efforts – it speaks of a boldly optimistic and growing brand,” he added.

“As a fast-growing company, we are constantly seeking ways to connect with our audience. The films represent our creative ambitions and are a significant milestone in our efforts to build a brand identity that resonates with our fans. We are excited to be able to present the brilliant work by MullenLowe and director Khun ‘Un’, who brought to life our messaging in the impactful and light-hearted manner that we envisioned,” added Jonathan Tan, the managing director of PRISM+.

PRISM+ is also all set to expand its footprint, following the success of its first institutional funding round by TNB Aura. According to a statement, the brand is moving into the smart home appliance space. 

To optimise on its entry into the smart home appliance market, PRISM+ said that it is venturing beyond its ecommerce roots into offline channels – as it anticipates audience demand for a physical experience to touch and feel products before purchasing. The brand stated that it has already put its plans to launch a chain of retail outlets in Singapore and Malaysia into motion.

To date, the brand has already launched three outlets in Singapore located at the nation’s most popular shopping malls and plans to open six outlets by the first quarter of 2023, as it gears towards island-wide coverage. Meanwhile, the brand also recently launched its first outlet in Kuala Lumpur, Malaysia, with plans to announce more stores in 2023.

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