PRecious Communications makes a play at content production with dedicated unit

PRecious Communications, an integrated communications agency, has created its new content strategy and insights group as it makes a move into content production.

Georg Ackermann (pictured), content lead, who joined agency last year after a 20-year career in global media organisations, has been appointed to spearhead the initiative. The 80-people regional agency has expanded its creative team under the leadership of Ackermann, former managing editor of KrASIA and Dow Jones. The agency also added senior editors and writers with long track records in content production and research, including former Reuters, Forbes and Fortune correspondent Debojyoti Ghosh, who is a seasoned journalist and editor, as well as social media specialists, multimedia producers and designers.

The agency added that with the new arm it will put a "greater focus on analysis and research, as well as producing higher quality content created via seasoned writers."

Lars Voedisch, managing director of PRecious Communications said with the traditional media landscape shifting, clients are increasingly looking for services that go beyond the classical PR approach connecting top of the sales funnel activities closer to conversion outcomes. “We are continuously striving to increase our offerings and deliver a better, more measurable experience for our customers with good content.”

Ackermann added, “Clients increasingly recognise the need for a proactive content strategy, a creative approach to content production and the competitive edge they have when controlling the narrative. Customers expect brand benchmarking and industry insights across different media and social channels and advice on how to increase their share of voice and message penetration."

Prayaank Gupta, vice president of Growth and Innovation shared that there is now a growing demand for thought leadership, sales, investor relations, employer brand and internal communications content delivered by seasoned journalists and writers. "We are better positioned to drive research and analysis around issues that affects clients – including in sensitive industries, to helping marketers understand how content is performing across channels, and what’s the business impact,” said Gupta.

PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its SEA representative to drive fully-global campaigns for technology, corporate, consumer, startup brands, as well as PE-VCs.

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