Prada taps aespa's KARINA as its newest brand ambassador

Italian luxury fashion house Prada has unveiled South Korean girl group aespa member KARINA as its newest brand ambassador.

Known by her real name Yoo Jimin, KARINA is a singer and the leader of aespa under SM Entertainment. She was spotted at the Prada Men’s Fall/Winter 2024 show in Milan in January, wearing a dress from the brand’s Women’s Spring/Summer 2024 collection.

Revealed on Prada’s Instagram and Facebook pages, the posts feature KARINA in a black dress adorned with numerous black ribbons, showcasing a sweet and elegant style from Prada’s 2024 autumn/winter collection.

Prada’s Instagram post has received over 675,000 likes and 8,400 comments, MARKETING-INTERACTIVE saw. Some said they support this partnership while some said they are excited about the upcoming campaigns featuring KARINA. Meanwhile, Prada’s Facebook post has also received over 4.4k likes, 280 comments, and 650 shares. 

MARKETING-INTERACTIVE has reached out to Prada for more information. 

Don’t miss: Prada names K-pop group ENHYPEN as new global brand ambassador

This is not the first time Prada has appointed South Korean stars as global brand ambassador. Back in June last year, the brand revealed South Korean pop boy band ENHYPEN as its brand ambassador.

According to media reports, the group expressed that they were excited about the new venture and that they are looking forward to being part of the partnership. This collaboration marks the first time ENHYPEN has delved into the world of fashion since their debut in 2020.

Back in June, Prada launched an advertising campaign that aimed to embrace a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange ideas.

Photographed by Willy Vanderperre, the campaign featured actors including Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer, and Letitia Wright engaging with one another, both in person and over the phone. The images of their exchanges reference the fiction of different eras, narrative cinema, and the authenticity of documentary.

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