Porsche switches gears to relaunch experience platform

Porsche has relaunched the "Porsche Experience" platform, a website offering a 360° experience to all Porsche fans. The redesigned Porsche Experience platform is focused on faster loading times, an appealing design, intuitive, barrier-free user guidance, and self-explanatory navigation. It also offers customers faster and easier access to the brand experiences. 

The journey began last April when it worked with IBM iX for the platform redesign. Before the redesign began, IBM iX analysed the existing system in terms of functionality, performance, and security. Along with design and technology experts, IBM iX advised Porsche on the latest technology and design trends to build a digital speedboat.

In the implementation, IBM iX developed a microservice architecture-based solution that is headless and cloud-native and provided a modern angular-based frontend. The existing eCommerce backend platform was integrated into the new solution in conjunction with Sitecore as the content management system.

Designed as a multi-tenant solution, IBM iX will also enable Porsche to scale globally and collaborate with multiple event partners on a single platform. According to IBM iX, the new technology shows off a deployment without downtime, an increase in security, as well as performance across the entire system and booking engine while at the same time reducing maintenance efforts. Porsche employees can also use the new platform to streamline content creation and set up efficient event management, which goes hand in hand with cost and time savings. MARKETING-INTERACTIVE has reached out for additional information.

Separately, on the Singapore front, the company recently appointed Andre Brand as GM to lead the new venture, Porsche Singapore, formed between Eurokars Group and Porsche Asia Pacific. Brand brings his experience of setting up new Porsche subsidiaries in Taiwan and South Korea whilst in various finance roles in Porsche AG to Porsche Singapore.

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