POAD Singapore to manage Tang Plaza's OOH space

POAD Singapore and Tang Plaza are teaming up to offer outdoor advertising platforms at the iconic shopping destination on Orchard Road.Starting from 1 Jul 2015, POAD Singapore will manage outdoor advertising sites of Tang Plaza as its exclusive agent for the coming two years. The advertising sites comprise three large-format façade billboards and 12 eye-catching underpass displays, guaranteeing high-impact exposure to shoppers via multiple channels.Sitting at the crossroads of Orchard Road and Scotts Road, Tang Plaza’s prime location enables advertisers to obtain visibility and impact.Thoo Kah Fah, chief executive officer of Tang Holding, said, “This new alliance will reinforce Tang Plaza’s unparalleled position as the most valuable outdoor advertising address in Singapore.”Samuel Thiam, marketing & sales director of POAD Singapore, said, “POAD is delighted to team up with Tang Plaza to provide upscale and luxury brands with premium outdoor advertising opportunities to target a diverse audience at the heart of our city.”