Plan B and Vistar expand programmatic DOOH advertising in SG and TH

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Out-of-home (OOH) media service provider Plan B Media and OOH tech solutions providor Vistar Media have partnered together to bring seamless programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.

Vistar’s network of agency and demand-side platform (DSP) partners from all over the region, and world, will now have access to over 500 premium screens in 7-Eleven convenience stores across Bangkok, as well as dozens of DOOH billboards.

Initially starting with convenience stores and billboards, this partnership has plans to expand into other venue types.

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By synchronising DOOH advertising with other digital channels such as mobile, connected TV, social media, and online display, brands can create a cohesive experience that resonates with consumers at every stage of their journey, it said in a statement.

Through this partnership, Plan B Media and Vistar Media look forward to unlocking new opportunities through real-time access to Plan B Media’s premium DOOH inventory. As part of this, Vistar's data, expertise and suite of tools will enable global advertisers to engage with their target audiences more effectively than ever before while delivering measurable results, it added.

“We are very excited to be working with Plan B Media in Thailand and Singapore," said Franck Vidal, Vistar Media’s director of Southeast Asia sales and partnerships.

"This partnership signifies an important milestone in Vistar’s development in both markets and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers,” he added.

“By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies," added Palin Lojanagosin, CEO of Plan B Media PCL. "This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”

The news comes shortly after Vistar Media and Big Tree partnered up to bring a range of premium digital screens to advertisers across Malaysia.

Through this partnership, Vistar can seamlessly connect advertisers around the world to Big Tree's network of 30 digital venues spanning outdoor billboards, retail shopping malls and transit train stations.

Additionally, Vistar buyers and DSP partners will have access to Big Tree's OOH screens for campaigns running across the region.

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