Philippines' SM turns trash into cash for shoppers, bringing recycling into malls

With sustainability becoming a key priority for brands and consumers alike, SM Supermalls is making eco-conscious shopping more accessible through its "Trash to Cash" (TTC) initiative, transforming its malls into recycling hubs.

Joining TTC is simple. Customers can bring their segregated recyclables such as paper, plastic bottles, and other reusable materials to designated drop-off points at participating SM malls, a release said. This allow communities to embrace eco-friendly habits while enjoying their favourite retail and dining experiences.

In 2024 alone, TTC collected over 12 million kilograms of recyclables, showing its potential to be a major driver of sustainable waste management in the Philippines.

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Held every first Friday and Saturday of the month, the initiative spans 87 SM malls nationwide, offering a community-driven solution to waste segregation and recycling. More than just a green effort, TTC has generated over 28 million pesos (US$488,000) in earnings for its participants.

"TTC is more than just a recycling programme—it's a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding," said SM Supermalls president Steven Tan.

If all collected recyclables were paper, 204,000 trees would be saved through the programme, the release added. If plastic, the initiative would cut down 18,000 tons of carbon emissions. This commitment to the circular economy aligns with SM Supermalls' broader "Waste-Free Future" campaign, which reinforces responsible environmental stewardship and sustainable business practices.

SM Supermalls, owned by SM Prime Holdings, averaged over 4 million daily visitors in the first quarter of 2024, up from 3.3 million during the same period in 2023.

The Philippines generates an estimated 43,684 tonnes of garbage daily, including 4,609 tonnes of plastic waste. The government has made efforts to improve waste management through policies promoting recycling, extended producer responsibility, and stricter regulations on plastic use.

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