PHD Hong Kong appoints Imogen Bourke as head of strategy

PHD Hong Kong has appointed Imogen Bourke as its head of strategy to take lead on the continued development, and elevation of the agency’s strategic product across all client portfolios.Bourke’s appointment is effective immediately and she will report into Clement Chung, managing director of PHD Hong Kong.Speaking on the appointment, Chung said,  “We welcome Imogen to the PHD family and are thrilled to have her on board. She brings a fresh perspective, both to our team and our clients’. Her international experience, alongside her strong strategic approach, is in line with our ethos of delivering smart strategic thinking and creative innovation for our clients’ communications. We are excited to see where Imogen’s strategic mind takes us.”Bourke joins the agency from Starcom in Melbourne, Australia where she was director of strategy and was responsible for leading the agency’s strategic arm for over five years. “PHD has always been ahead of the game with its strategic product, and as a challenger thinker myself, I am really excited to collaborate with the agency’s impressive client roster,” adds Bourke. “I look forward to embracing and immersing myself in the Hong Kong market to produce bold and innovative brand experiences for PHD’s clients.”