PHD China names two new management

PHD China has appointed Nancy Yang as group strategy director and Jordan Heathfield as strategy director - digital solutions. Yang will bring more than 11 years of experience in digital marketing and strategic media planning at agencies including DDB, Isobar, Publicis 133 and 180 Shanghai. She has been responsible for landing creative solutions across multiple categories, including F&B, beauty, travel, automotive and technology. In Heathfield's new role at PHD, he will leverage his extensive experience with internet platforms, production studios and international agency networks, and comprehensive skills in providing direction in digital-centric marketing and media strategy across an extensive range of brand categories, including FMCG, financial services, hospitality and consumer electronics. Both Yang and Heathfield will report to Ian Dolan, PHD China's head of strategy and planning, who transferred to PHD China from the network’s Dubai office last year. The appointments come after a year of growth for the company as it won HSBC’s global media planning and buying duties as well as retained the Unilever business for a fourth term in Greater China. “We are thrilled to welcome both Yang and Heathfield onboard. I am confident that their combined experience will further strengthen our strategy offering and the future-facing ideas we come up with to drive our clients’ businesses forward," concluded Anna Chitty, CEO of PHD China.