PHD China names new strategy head

PHD China has named Mark Bowling as head of strategy and communications planning. Over the course of his 20 years of experience, Bowling has worked with some of the world’s most pre-eminent brands across multiple markets. He began his career at Ogilvy & Mather in London before becoming one of the UK’s first integrated communications planners at Lintas, serving the likes of Unilever and Nestle and leading them to Cannes success through award wins. Since 2004, Bowling has worked across Asia Pacific in regional roles for Starcom MediaVest Group, Digitas, and IPG Mediabrands, excluding two years spent in New York where he worked with SMG to manage Samsung’s global media and digital strategy. Most recently Bowling served as Asia lead at marketing management and pitch consultancy TrinityP3. “My true passion is communications planning, so where better to immerse myself but at the true agency leader in communications planning?” said Bowling. “PHD China definitely offers the excitement, dynamism and momentum of a true industry innovator and I’m delighted to be joining such a strong team.”Aaron Wild, CEO of PHD China added: “We are very fortunate to have an experienced and passionate leader in Mark, who is ready to take on this vital role. Mark will bring his track record of success to build strategic resources and capacities, enhancing brand strategy and driving a powerful integrated outcome for PHD’s clients.”