Penang tourism body brings UNESCO offerings to LED screens in KL to lure visitors

The Penang State Tourism has unveiled its Experience Penang campaign to drive domestic and international visitors to its shores. The ads are featured on the Cosmic Towers LED screen panels at the KL Sentral-NU Sentral junction and the Giant Cube located in front of the Lot 10 shopping centre. These locations were chosen based on KL's city centre reputation as the main tourist hub in the country and to maximise the campaign's effort in driving domestic and international tourists to Penang.

The ads remind visitors of the state's attractions, from its two UNESCO-designated sites which are the George Town UNESCO World Heritage Site and the recently recognised Penang Hill UNESCO Biosphere Reserve, quirky street art, legendary street food, 130-million-year-old virgin rainforest, and diverse natural landscapes of hills and beaches.

At the same time, brochures have also been launched alongside the OOH ads, featuring topics such as "Other Side of the Island, Teluk Bahang and Balik Pulau" and "Opposite Side of the Island, Seberang Perai". All these are in line with Penang's aspiration to become a premier, sustainable, and diversified tourism destination as outlined in the Penang Tourism Master Plan and Penang2030 vision to create a variety of quality tourism products across the island and mainland.

The campaign also features promotions and deals on the campaign website, including the best hotels, attractions, tour packages, Penang products, takeaway or delivery deals, and wedding deals. Experience Penang is also featured on eCommerce platforms such as Klook and Shopee with ongoing promotions until the end of the year. 

Yeoh Soon Hin, Penang State EXCO for Tourism and Creative Economy (PETACE), said the campaign is an important step for the state to take to rebuild tourism by attracting more domestic tourists to visit Penang. "A recent survey by an online travel booking platform revealed that Malaysians are still keen on well-known domestic tourist spots, and Penang is one of the top five most booked destinations," he said.

Although Penang remains a popular tourist destination, Yeoh said the state must still keep on improving and creating new tourism products for visitors to see and explore so that they can spend more days in Penang. A+M has reached out to Penang State Tourism for additional information on the campaign.