Pandora and Keith Haring's latest collaboration goes beyond imagination

Pandora has partnered with American artist Keith Haring to unveil the latest jewellery collection incorporating metallic elements into Pandora’s design.

The exclusive collaboration is inspired by the creative vibe and noise on the streets of New York City in the 80s. The products of this collaboration will be available for a limited time, and it can be purchased at Pandora stores and official website from now until 31 December.

The 12 pieces of jewellery highlighted Haring’s signature bold black heart, puppy, and baby angel patterns that are infused into Pandora's design, echoing the eye-catching lines and colours that can be seen everywhere on the streets of New York City.

This is a collection telling Pandora fans that its products go beyond their common imagination. Its artistic souls are also awoken by this exciting collaboration.Keith Haring said: “Art should be something that liberates your soul, provokes the imagination and encourages people to go further.”

In terms of mediums of promotion, the brand has invited several local artist such as Jeffrey Ngai and Taiwanese artist Shou Lou to try on the unique jewellery and promote the collaboration on their social media channels. Furthermore, out-of-home advertising is also utilised as static ads could be seen on tram bodies across the city. 

Back in 2020, Pandora has launched a new limited edition charm named "Pandora for UNICEF We Can Do Anything" this International Women's Day, in support of UNICEF’s work to empower young voices and promote gender equality. This charm comes as a part of Pandora's "Charms for change" initiative which, according to Pandora's website, was created to promote important causes around the world and support UNICEF to empower young people, especially girls.

The phrases "We can do anything" and "The power is in me" are engraved on the charm, and UNICEF said it symbolises support from girl-to-girl and woman-to-woman. The charm will be sold for a month in Pandora's stores worldwide, as well as its online store, and Pandora will be donating €15 (approximately US$16.87) to UNICEF for each charm sold. The proceeds will be used for UNICEF's work with children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programmes.

Related articles:

Pandora's Q1 financials hit amidst marketing tests for brand re-launch
PANDORA renews social media contract with KRDS Singapore