OPPO names Lawrence Wong as brand ambassador, sponsors CNY movie

OPPO Singapore has named local actor Lawrence Wong as its new brand ambassador. The ambassadorship will kicks off with the launch of OPPO Reno7 Pro 5G, the latest model from the brand's Reno series. According to OPPO, Wong's multi-faceted talents such as acting and singing made him the "perfect muse for the brand to invoke courage and creativity in self-expression". 

Dylan Yu, marketing director, OPPO Singapore added, "As an actor, he is also able to embody and bring to life various characters that he has played over the years very well. The preparation he makes for these roles has allowed him to explore diverse and unlimited sides to himself, making him a great fit for the role of the OPPO Reno7 Pro ambassador. It is an honour to be working with Lawrence and to have him as OPPO’s first celebrity brand ambassador in Singapore." With Wong on board, the brand looks to kick off conversation more widely among local OPPO users and explore the boundless facets of self-expression with the hashtag #UnlimitedMeInPortrait.

Titled "Unlimited Lawrence, In Portrait", the video campaign will see OPPO introduce an intimate dive into Wong’s #UnlimitedMeInPortrait story through the lens of the Reno7 series, building on the Reno series' brand voice of empowering individuals through the unlimited possibilities in photo and video at the touch of a button. 

Yu said the collaboration ties in with OPPO's brand mission to provide "Technology for Mankind, Kindness for the World", as well as continue working towards achieving rapid increase in its brand influence. "In just a span of four years between 2017 and 2020, OPPO has moved up from 19 to six in the list of top 50 Chinese global brand builders, through the products and services we offer," he added.

OPPO Singapore has declined to disclose the monetary value of the partnership.

Additionally, the ambassadorship also sees OPPO sponsoring Reunion Dinner, a Chinese New Year-themed movie which Wong will be starring in. The movie will be screened in cinemas from 20 January, and is presented by Clover Films and iQIYI, in association with King Kong Media Production and Mediacorp. In line with the premiere of the local movie, OPPO said it aims to showcase how the phone's features will help people reunite with loved ones and rebuild lost connections amidst the pandemic, as well as rediscover the #UnlimitedMeInPortrait versions of themselves in the preparation for and during this Chinese New Year.

Yu said that smartphone cameras have progressed past the static snapshot of the past. “People of today lead fascinating, animated, and varied personas in their day-to-day lives, and we see the beauty in capturing moments like these. Our hope for this campaign is to empower individuals with the tool and courage for them to be unafraid at exploring different sides of themselves – in the spontaneity of every moment,” he added.

Wong said, “As an actor, I have to be able to embody and bring to life various characters. In some ways, the preparation that I make for certain roles has allowed me to explore diverse and unlimited sides to myself and has made me unafraid to show off these different sides. For someone who spends a lot of time in front of the camera, whether it is for acting or any other work, I find the Reno7 Series’ Flagship Portrait Camera system very impressive and I am excited for users in Singapore to experience the power of portraits with the new phone."

In light of the upcoming film, customers can purchase the Reno7 Pro 5G at a promotional rate, and each purchase will come with a pair of OPPO earphones, as well as a pair of tickets to Reunion Dinner, while available. 

This year, Yu said OPPO will continue to explore different partnerships with world-class brands for its Reno and Find series to bring unique experiences to its users and create a stronger brand appeal with consumers across all ages. " We will also look to continue collaborating with top designers and institutes to explore human-centric design philosophy as we strive to bring the ultimate experiences for our users – in line with what we have done in previous years," he added.

Wong joins several other celebrities who have kicked off the year with ambassadorships. Last week, Charles & Keith appointed South Korean actress and singer Krystal as its first-ever global brand ambassador "to empower women around the world to express themselves freely through fashion". At the same time, Tiger Beer appoint international football icon Son Heung-Min as its official Tiger brand ambassador. 

Separately, Gucci brought on board South Korean stars Shin Min-ah and Lee Jung-jae as its global brand ambassadors in November last year. Both of them join the list of South Korean stars who have worked with Gucci, including EXO's Kai and singer-actress IU. Last year also saw Atome name South Korean boy band ASTRO as its global brand ambassador, while Lazada named South Korean boy band SEVENTEEN as its first regional Happiness Ambassadors. 

Related articles:
Vamp breaks into Indonesia, pushes influencer marketing for Laneige and OPPO
Charles & Keith names first global ambassador
Tiger Beer names brand ambassador, launches global year-long campaign