Omnicom Media Group wheels out commerce practice in APAC

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Omnicom Media Group (OMG) has launched its end-to-end commerce practice, Transact, in Asia Pacific to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels.

omg transact

Headquartered in Singapore, Transact is backed by eCommerce consultants and omni-channel retail specialists in 25 markets. It is also supported by dedicated teams across the region based in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia and Indonesia. Transact will consult on areas spanning commerce strategy, media, marketplace investment as well as store management (Lazada, Amazon, TMALL, JD.com and Shoppee, D2C and eRetail) that includes content and merchandising. It leverages Omni, OMG's people-based precision marketing and insights platform, to help power a seamless commerce business solution. According to its website, Starbucks, Merisant, and SEAT are among the list of clients that Transact works with globally.

PHD has integrated Transact into its existing commerce offering in Asia Pacific, developing and honing tools and capabilities in partnership with eCommerce retailers that are part of its proprietary platform, Omni Studio.

Tony Harradine, CEO of Omnicom Media Group, APAC, said with Asia Pacific leading the global eCommerce growth change, it has a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels.

"Given that eCommerce is accelerating as a result of COVID-19, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients," he added.

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