Ogilvy names Max McKeon as Sydney ECD

Ogilvy has hired award-winning creative Max McKeon as Sydney ECD, with the agency’s focus on return on creativity continuing to build momentum.

A globally recognised creative, McKeon joins from Special where he has worked across Uber Eats, Kayo Sports and Pepsi accounts for more than four years. Prior to Special, McKeon established himself as a creative force at Saatchi & Saatchi in New York, Colenso BBDO in New Zealand and at Publicis Mojo and The Monkeys in Sydney.

As part of his role, McKeon will work closely with ECD Bridget Jung, who will continue to focus on earned creativity, overseeing creative at Ogilvy PR, as well as leading the creative output of Ogilvy Health and Ogilvy One.

He will also work alongside other Ogilvy creative leaders in addition to Talbot and Ogilvy Network chief strategy officer Fran Clayton.

Toby Talbot, Ogilvy Network ANZ chief creative officer, said the ECD role would allow McKeon to develop his creative leadership potential even further and bring his “formidable skills” to Ogilvy’s clients, people and culture.

“His curiosity for different-shaped ideas is a great fit for Ogilvy, and his desire to work closely with our other creative leaders across all disciplines of our business was a big attraction for him,” Talbot said.